Basic Attention Token (BAT) is a token to value user attention on the internet.
Basic Attention Token (BAT) is a token launched in May 2017 and created by Brendan Eich, co-founder of Mozilla and creator of the JavaScript language. Brave is an open-source decentralized advertisement exchange platform, built and operating on the Ethereum blockchain.
- BAT tokens are meant to be exchanged between publishers, advertisers, and users through a transparent system to reward the attention of online users.
- Brave is an internet browser, relying on Chromium (the open-source version of Google Chrome), which integrates with the BAT token. By default, the Brave browser blocks advertisements, prevent trackers and monitors privately the "attention of users" in order to reward publishers accordingly.
- BAT are paid to users for visiting websites while publishers get rewarded for their content based on the attention paid to their work. From the perspective of advertisers, they supposedly enjoy benefits such as "better user targeting, an improved ROI, and reduced fraud" for online campaign.
Ready to learn more?
Start Trading Now!
Download the Binance.US app here
*Legal disclaimer:
This material has been prepared for general informational purposes only and should NOT be: (1) considered an individualized recommendation or advice; and (2) relied upon for any investment activities. All information is provided on an as-is basis and is subject to change without notice, we make no representation or warranty of any kind, express or implied, regarding the accuracy, validity, reliability, availability or completeness of any such information. Binance.US does NOT provide investment, legal, or tax advice in any manner or form. The ownership of any investment decision(s) exclusively vests with you after analyzing all possible risk factors and by exercising your own independent discretion. Binance.US shall not be liable for any consequences thereof.