Binance.US, the U.S. partner to the world’s largest crypto exchange and America’s home to buy, sell, trade, convert and stake digital assets, today announced the appointment of Jasmine Lee, a seasoned financial services and technology executive, as Chief Financial Officer. In this role, Jasmine will lead Binance.US’ finance department and oversee all aspects of financial operations, accounting, investor relations, treasury and tax. She reports to Brian Shroder, President and Chief Executive Officer of Binance.US.
Jasmine comes to Binance.US with extensive financial and operational executive experience in the fintech sector. Most recently, Jasmine served as Chief Financial Officer and Chief Operating Officer of Acorns, a leading micro-investing app company. In her dual role, she led the finance, corporate, and operational functions, laying the foundation for Acorns’ rapid growth and preparing for public company readiness. Before that, Jasmine served as Chief Financial Officer and Chief Operating Officer for the Consumer Product Group at PayPal. During her eight-year tenure, she held various leadership positions, driving PayPal’s growth through strategic partnerships, pricing initiatives and acquiring new businesses. Jasmine began her professional career at Ernst & Young LLP.
“Jasmine is a rare talent who possesses more than 20 years of deep knowledge in both fintech and high growth startup environments. Her experience at Paypal, a public Fortune 500 company, in particular, will be invaluable as we chart our path to an IPO in the coming years,” said Brian Shroder. “Binance.US entered the current crypto market environment from a position of strength, with significant capital, active hiring plans, and a robust pipeline of new value-add products and services. We are pleased to continue to execute our growth strategy with Jasmine as a key part of the executive team.”
“I am thrilled to be joining Binance.US at this exciting moment as the company introduces new offerings – including zero-fee trading, a bold customer-centric move that will fuel user growth – and continues to launch new products,” said Jasmine. “I look forward to building out a best-in-class finance department at Binance.US that lays a strong foundation for continued growth and our path to a future IPO.”
Jasmine’s appointment follows several exciting developments at Binance.US. Last month, Binance.US introduced its new pricing model, which includes zero fees on bitcoin (BTC) trading across four spot pairs, as well as Binance.US Staking, which generates some of the highest APY rates among US crypto exchanges.
Welcome to the Binance.US team, Jasmine!